A brand may manifest itself in nearly any form, from something as simple as a name or logo, to slogans, color choices, or product packaging.
The word 'branding' began simply as a way to tell one person's cattle from another by means of a hot iron stamp — We have come a long way since then. The term 'branding' has evolved to encompass identity. A brand is a reflection of the personality of a product, company or service. | Web DesignNot only does designing for the web come with many technical limitations or requirements, but there are other factors to consider such as functionality, usability and programming efficiency.
With my knowledge in development for the web, I’m aware of which design elements can be a potential nightmare for a website developer, and make an effort to avoid them. | Print DesignPrint design offers a great deal of creative freedom, very opposite from the web. The ability to use any typeface you choose, and the various formats (poster, brochure, business card, etc) allow for creative interactions with each other, such as brochures with a removable business card attached.
In order to be truely "print-ready", these documents demand specific steps be taken to ensure the correct and consistent representation of all colours, trimming and bleed areas. | CopywritingThe act of copywriting is the creation of written material primarily used for the purpose of advertising or marketing.
This type of written material is often used to persuade a person or group as well as to raise brand awareness. | SEOSearch engine optimization (SEO) is the process of improving the visibility of a website within various search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
In general, the website listed higher on the search results page will accrue more visitors, and therefor reach a greater audience. | Project ManagementProject management is the discipline of planning, organizing, securing & managing resources to achieve specific goals.
With my experience in multimedia I have an in-depth knowledge of all related processes and how they must intertwine with one another in order to maintain efficiency throught-out any project.
Wondering what these are? Mouse over for a description.Welcome!
I'm a well-roundedI am not limited to any one style of art. In order for my work to be an accurate representation of the brand, it must be adaptable to the style of the client or product. designer with a specialty in branding. I hold a 3-year Ontario Colleges Advanced Diploma
in the study of Multimedia Production
- Digital Photography and Imaging
- 2D Design
- 3D Design
- Psychology of Perception
- Website Design and Development
- Designing Dynamic Web Applications
- Flash Action Scipting
- Video Production
- Non-Linear Video Editing
- Motion Graphics
- Sound Production
- Electronic Publishing
- Freelancing Business Management and Law, combined with years of experience- Two years alongside a veteran designer of 35 years
- Years of freelance work both in-house and freelance,
enabling me to gain a high level of technical proficiencyMany designers believe in billing their clients for hours spent learning how to use their tools, rather than actually using them.. If you're searching for an effective solution to
your branding needs — you've come to the right place.
Let's make something great.
